This year we’re already seeing a shift towards everyday luxury; It's a movement that invites Gen X and older Millennials to treat themselves.
Traditionally, and rather surprisingly—given the poor reputation Millennials have for spending unnecessarily and splurging on entertainment—when it comes to making big-ticket purchases such as cars, housing, and luxury clothing, the generation born between 1981 and 1996 has a hard time making a purchase, compared to previous generations. So it will come as no surprise that the responsibilities of mortgages, bills, and family commitments have often taken precedence, making investments in fashion seem extravagant and frivolous.
On the other hand, Gen X are willing to spend more in exchange for a worthwhile product. They do not value trendy items and therefore are more cautious about making a purchase.
This is precisely why fine jewellery, particularly diamonds, merits a closer look. Unlike fleeting fashion trends—Crocs, anyone?—these gems represent enduring investments, and are on-trend, so to speak, with the rise of “Quiet Luxury” and “Old Money” we saw in 2023–fashion aesthetics that celebrate refined extravagance; a celebration of refined extravagance reminiscent of the style of the Duchess of Cambridge, Kate Middleton.
Investing in heirloom pieces, such as a Diamond Tennis bracelet, that resonate with personal values and style, is wholly different than making an impulse purchase on a trendy item. Fine jewellery should be seen as an investment piece that will stand the test of time.
Inspiration can be drawn from fashion icon Victoria Beckham, whose timeless style radiates understated elegance. Her wardrobe is defined by tailored blazers, crisp white shirts, and sleek black dresses, all elevated by her choice of jewellery. A pair of diamond hoops can effortlessly transform a casual outfit into a sophisticated look, while a delicate diamond bracelet adds a touch of refinement. Beckham's preference for everyday luxury epitomises 'Old Money.' She didn't earn the nickname 'Posh Spice' for nothing; her dad did drive her to school in a Rolls Royce after all.
Yet, it's essential to recognize how influential Gen Z trendsetters like Gigi Hadid are reshaping the fashion landscape. This generation is known for setting trends and defying conventions, breathing new life into gems like pearls, and in case you weren’t paying attention, Pearlcore was everywhere this year.
Gigi Hadid, the “it” girl of the year, has been seen donning classic Pearl earrings with a sultry lace blouse, demonstrating that gems of the sea are no longer confined to little old ladies going for brunch on a Sunday. This shift revolutionizes fashion, making traditional jewellery relatable to all.
Even Millennials and Gen Z are finding common ground, and they have one shared love: fine jewellery. Consider sisters Sofia Richie and Nicole Richie. While Nicole may have made some questionable fashion choices in the early 2000s (which we can all forgive), her style has undergone a remarkable transformation over the years. Her fashion line, House of Harlow 1960, is nothing short of chic. On the other hand, Sofia, her younger Gen Z sister, played a significant role this year in ushering in the era of "Old Money" and "Quiet Luxury." This is where the generational crossover truly shines.
However, beyond matters of style, sustainability is an issue that transcends generations. While Gen Z often leads the way in setting trends, for better or worse (the return of low-rise jeans, for example), one topic that unites all generations is the importance of sustainability.
In an eco-conscious world, many are turning to lab-grown diamonds; ethically sourced gems that offer the same brilliance as their mined counterparts while leaving a smaller carbon footprint. Opting for lab-grown diamonds isn't merely a fashion statement; it's a commitment to a greener world, and something we are on board with.
Everyday luxury doesn't require depleting your bank account; it's about making thoughtful choices and investing in pieces that resonate with your individuality, telling your story through gems that you can pass onto the next generation.
In the ever evolving world of fashion, sustainability, and timeless elegance, fine jewellery stands as a symbol of enduring beauty and self expression. We believe every person deserves to treat themselves to that diamond necklace or pearl earrings, or whatever your heart is telling you.
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