Behind every ring

is a vision

Combining the eye and talent of the designer with the vision each couple has for their engagement ring is what inspired Margot to start Stór Jewelry Co.

“We encourage couples to be involved in this process together, you don’t buy a car without the others input, you certainly don’t look for a house without the guidance of your partner, picking the ring forever on her finger is just like those other things.”


Meet Founder & Designer
Margot McNaull

Stor’s conception began unexpectedly in India in 2012 when its founder and designer Margot McNaull traveled from Canada to visit family there with her boyfriend in tow. They had a wedding date already in the works, but no ring shining on her finger.

After a surprise engagement at the Taj Mahal in Agra, where her boyfriend proposed with a ring from her grandmother (something borrowed!), Margot and her new fiancé (now husband!) together began the process of designing an engagement ring unique to their story as a couple.

India showcased a whole new side of beauty

Especially when it came to precious stones and gold. Visiting some of the world’s most ancient markets, Margot was introduced to artisans who blew her away with their incredible talent, intricate work, depth of knowledge, and expertise in diamonds. There, in the midst of the beautiful chaos, in the most unlikely of ancient buildings far from the sterile and impersonal norm of the more familiar jewelry showrooms, the newly engaged couple sat on a cushioned floor and designed her treasured ring. This would also be the place that sparked Margot’s fierce desire to introduce and invite couples everywhere to the same luxury experience and exquisite quality.

Pairing Passion + Personal Experience

Her personal experience and passion culminated in Margot starting her own custom jewelry and ring design studio, Stor by Margot, in Ottawa. With Margot’s newfound knowledge and dedication to make the ring purchase more personable and accessible for those back home, she worked hard to build relationships, a solid team, and connections. Dreaming up new designs and working with couples directly, Margot found herself energized and inspired with each and every custom ring design and rose quickly to become one of Ottawa’s top jewelers.

“I saw the hole in the engagement ring market, the big gaping hole! Decisions were already made for you - you chose from a selection much like a crowded wall in a candy store. The process was entirely overwhelming, and I wanted to change it forever.”

Named For

Royalty & Brides

The excitement that each new ring brings is endless. Each one contains both qualities of tradition and uniqueness. Renowned Ottawa custom ring and jewelry designer and jeweler Margot can help you make it your own.

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